Are e-book festivals an efficient solution to promote books? As a e-book publicist and e-book advertising specialist, I’m the primary to impress on authors the brand new and highly effective advertising avenues open to all authors on the Web – from e-book web sites to e-book trailers to social networks like Fb, Twitter and YouTube. Whereas these are incredible instruments when used correctly, authors ought to by no means overlook alternatives to fulfill the studying public face-to-face the place they’ll simply be discovered – at e-book festivals, e-book festivals, commerce exhibits, e-book conferences and conventions. Any e-book occasion, no matter measurement and identify recognition, is value attending by an writer who’s severe about selling their e-book. This requires private time and effort by the writer in individual. Folks do not need to meet the writer’s assistant or buddy; no they need to speak to the writer. E-book festivals present a good chance to be taught extra concerning the publishing trade, about booksellers, publishers, distributors and entrepreneurs. The attending writer may also be taught a fantastic deal about what readers need and how you can attain readers. And whereas buying an enormous quantity of information concerning the e-book trade, the writer can even make the most of the prospect to reveal their e-book and identify to a brand new viewers – leaders within the e-book trade who’re occupied with assembly new authors. When you could not stroll away with a e-book deal you will make your self identified to the movers and shakers and that has long-lasting advantages. Bear in mind, phrase of mouth is among the strongest promotional instruments obtainable and authors should be the place the mouths are – the mouths of e-book publishers, distributors, promoters, brokers and readers – at e-book festivals, conventions and conferences. E-book festivals present a superb alternative to come across media reps in the hunt for a narrative. Producers of TV and radio applications, editors of newspapers, magazines, e-book reviewers and on-line media retailers attend these occasions in the hunt for tales that in any other case could be underneath their radar. By no means, by no means go up on the chance to fulfill the media. Hold a watch out for small iPhone sized video cameras too as they shoot broadcast high quality footage in pure gentle. If you happen to see any person utilizing one, invite them over and provides them a pitch. They could possibly be taking pictures for C-SPAN, CNN, a e-book assessment weblog or the native cable present; you will not know except you ask. The most important e-book conferences and conventions contain journey bills akin to airways and resort lodging, and every week’s funding of your time. However e-book festivals may be discovered near house, simply accessed by automotive and sometimes are just one or two days. A typical regional e-book honest may have 1,000 or extra attendees and 100 or extra exhibitors, offering a sensible publicity of 300 guests a day. Why would an writer not need to spend a Saturday and a Sunday inside 100 miles of house to fulfill 600 readers or a reporter, editor or e-book reviewer? At a e-book honest, simply as at a e-book signing occasion, the writer will need to carry promotional literature to go out. Passing out promotional bookmarks or e-book covers is a good way to generate future gross sales for months and months after the e-book honest ends. The give-away ought to include the writer’s contact data, the e-book’s identify, the entrance cowl art work, writer’s web site tackle, and the place the e-book may be bought on-line. I additionally remind my writer purchasers that e-book festivals usually want audio system.By volunteering to talk, the writer not solely beneficial properties nice publicity however can even add that look to their resume and press releases. However plan forward; dates for panel contributors, audio system and autograph classes are organized months prematurely. E-book festivals are sometimes attended by best-selling authors who can be keen to spend time with you sharing recommendations on writing, on how to achieve success, and recommendation on the place to search out the make it easier to want. In abstract, e-book festivals are great locations to work together with fellow authors, publishers, community with e-book trade leaders, find the make it easier to want akin to a publicist or e-book editor, and be taught what’s new within the market. This is a listing of Winter/Spring e-book festivals and e-book festivals worthy of your attendance:
E-book Island Competition, Feb. 18-19, 2011, Amelia Island, FL
CAMEX/Nationwide Affiliation of Faculty Shops, Feb. 25-26, 2011, George R. Brown Conference Middle, Houston, TX, attracts greater than 7,000 folks, together with booksellers from greater than 1,000 shops
Spring E-book Present, March 25-27, Cobb Galleria Centre, Atlanta, GA, greater than 50,000 e-book titles provided by distributors
London E-book Truthful, April 11-13, 2011 Earls Court docket, London, world market on the market and distribution of content material throughout print, audio, TV, movie and digital channels
Philadelphia E-book Competition, April 11-16, 2011, Parkway Central, Benjamin Franklin Parkway, attended by 35,000 and greater than 50 authors, performers
2011 Dayton E-book Expo, Christian Writers Market, April 30, 2011, Sinclair Neighborhood Faculty, Dayton, Ohio, a fantastic alternative for authors of books on Christian subjects.
Los Angeles Instances Competition of Books, a giant competition attracting 150,000 readers, April 30-Could 1, 2011
South Carolina E-book Competition, Could 14-15, 2011, Colombia Metropolitan Conference Middle, Columbia, SC, greater than 6000 attend
BookExpo America, Could 23-26, 2011, Jacob Javits Middle, NYC, the premier North American publishing occasion of the yr
The underside line: Make it a precedence to go to a e-book honest within the coming weeks and months. You will be glad you probably did!